Can you use adsense with google ad manager?

AdSense is also able to compete in real time on price with your non-guaranteed inventory to make sure you're always showing the most valuable ads. In Google Ad Manager, AdSense can be set for network and ad unit level. If the setting is applied to the network level, AdSense works for all ad units as default, unless it is manually overridden while setting an individual ad unit. This means ad unit level settings take precedence over the network level settings. Google Ad Manager can also give publishers access to ad demand from AdSense or Google AdX. Because Ad Manager integrates closely with both of Google’s monetization products, this creates an overlap between Ad Manager and AdSense in particular.

Publishers can log into AdSense to create ad units that serve Google Ads. They can also log into Ad Manager to do the exact same thing. What’s important to remember is that this is an additional function. Google Ad Manager is an Ad Server that also allows you to manage demand from Google’s products. How many days after Google ad manager send payment to google Adsense account for payout money of google ad manager. New GAM users often ask us how to link their AdSense account to Google Ad Manager to serve Adsense ads alongside the rest of their demand sources (direct deals, third-party ad networks, etc.

So if you have just joined Google Ad Manager (GAM) and have no linked account section, how do you connect your AdSense account to GAM and serve AdSense ads via GAM alongside your other demand sources?. With so many similar product names Google Ads, Google AdSense, Google AdMob, Google Ad Manager, just to name a few it can be a challenge to keep what each tool does straight. In this piece, we’ll answer all the questions on Google AdSense and Google DFP integration and see how you can run AdSense ads along with other programmatic ads via DFP. Keep in mind, to access Google Ad Manager you will need a Google account and a Google AdSense account. So, Google AdSense and Google AdMob can be part of Google Ad Manager, but they serve different purposes and work better for different formats (web vs. Although the above-mentioned steps will help you to do the basic setup of AdSense in the Google ad server, there are three methods to serve AdSense ads via DFP while running programmatic campaigns (be it guaranteed or PMP or open auction).

Essentially, the Ad Manager allows you to make Google AdSense and Google AdMob compete with other ad networks, which helps brands maximize revenue. With its publisher-focused products AdSense and Google DFP (now, Google Ad Manager), it captured millions of publishers including premium media companies. Google Ad Manager allows your ad inventory to compete with other networks, including Google AdSense, this then maximizes the publisher’s ad revenue. Google Ad Manager is a complete ad exchange platform that facilitates both the buying and selling of ads across multiple ad networks and locations, including AdSense and (the former) AdExchange. This means that if you just have an AdSense account and a new Google Ad Manager account, you don’t need to link them; they’re already linked.

Jessica Payson
Jessica Payson

Unapologetic tv trailblazer. General coffee specialist. Proud pop culture expert. Certified bacon expert. Infuriatingly humble pop culture scholar. Hardcore music practitioner.