What is google rankbrain SEO and how does it affect your rankings?

It's also worth noting that, according to Google, RankBrain itself is now the third-most important ranking signal in the larger Google algorithm, meaning that optimizing for RankBrain will likely dominate conversations in the SEO space for the foreseeable future. Because the extent and nuances of RankBrain’s influence on how Google’s core search algorithm works hasn’t yet been fully fleshed out, one of the best ways of learning more about how RankBrain works may come from observing how often Google responds to a variety of your own queries with satisfying answers. Google says that its new RankBrain machine learning system is now the third most important factor to ranking high on Google, and that RankBrain processes every search query. Even though this post wasn’t talking specifically about RankBrain, RankBrain likely uses similar technology.

According to one of the heads at the Google Machine Learning division, Jeff Dean, RankBrain affects the actual rankings “probably not in every query but in a lot of queries. I’ll keep this post short and filled with my assumptions of how RankBrain will affect SEO long-term. If you simply ignore RankBrain and the technology behind it, you’re risking your organic rankings and traffic from organic search. As I mentioned before, RankBrain constantly organizes the SERPs to find the most accurate rankings for a particular search term.

Google RankBrain is prioritising more meaningful results, in fact, Google search engineers were asked in a survey to guess which of a certain set of pages would end up at the top of search engine results. Through Google’s own experiments, they found that RankBrain was 10% more accurate than Google’s own engineers when it came to predicting the best page to show. To find out how Google RankBrain, as well as a supercharged SEO strategy, can benefit your website, get in contact with us and let us create an SEO strategy that delivers you results. As little as a year ago, RankBrain was reportedly handling approximately 15% of Google's total volume of search queries.

Delbert Fruehling
Delbert Fruehling

Hardcore internet evangelist. Amateur twitter scholar. Total bacon enthusiast. Infuriatingly humble travel trailblazer. Infuriatingly humble twitter expert.

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