How to sell SEO services to local businesses?

SEO services are in demand across all industries. Focus On Providing Solutions For Your Clients. Avoid SEO Jargon While Talking to Your Clients. Develop and Implement Lead Generation Strategies. Now, the SEO space is a very lively environment. There are new methods for selling SEO services being thought up literally every day (especially selling SEO services to local businesses).

And the overall scope of things that can be done to a site’s SEO is just huge. Additionally, a report published at Wordstream suggests that 72% of consumers who conduct a local search visited a physical store within 5 miles. This further helps establish the importance of geo-targeted Search Engine Optimization for businesses. Yet, whether you’re selling SEO to a local business or a national brand, selling your services as a digital marketing consultant can be a bit tricky. There are all sorts of selling techniques, and I won’t go into how to actually sell SEO services to companies or local businesses. On the other hand, the growing importance of Local SEO can pave a lucrative pathway for digital marketing agencies to sell SEO services to local businesses.

The bad thing about it is that many local businesses see ‘snake oil’ when you walk into their store trying to sell them your valuable SEO services. From how to market yourself, what services to offer and what to charge, everything you need to know to start selling SEO services to local businesses in your area is in this post. Let’s say you recently started an SEO business and you’re planning to sell SEO to local businesses in your area. The more you know, the easier it can be to sell search engine optimization (SEO) audits and monthly retainer services to businesses. But as an SEO specialist, you can help local businesses to overcome this problem thereby getting your foot in the door to helping them with even more local SEO issues. For digital marketing agencies like yours, this gives you a great deal of leverage when it comes to selling SEO services to local businesses.

Mike Blumenthal's Expert's Guide to Local SEO is updated every 30-days and shows detailed guides on the current Local SEO and Google My Business step by step processes. When you sell SEO services, somehow an SEO audit of the website (if it’s an existing website or even if it’s a redesign) has to be worked into the price. What may be stopping you from closing that SEO sales pitch is not having the cadence that instructs your sales team on the best way to sell SEO services. Knowing how to sell local SEO can make the difference between a bungled pitch and getting a client for life.

Conrad Atlas
Conrad Atlas

Amateur social media scholar. Extreme twitter ninja. General internet evangelist. Extreme zombie nerd. Total coffee lover. Extreme web ninja.

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