SEO is a labor-intensive process that cannot be entirely automated. If you are sold an “ automated ” solution, don't assume there isn't a lot of additional work to be done in order to maximize your website rankings on Google. Plenty of tasks can be automated, depending upon your technical expertise. There are ways to automate repetitive SEO tasks using off-the-shelf tools. Granted, you need to configure these tools to some degree, but they're easy to get going with and can save you a lot of time. SEO automation is the process of systematizing SEO tasks through tools or software to simplify your campaign.
When you use SEO automation, you reduce the amount of manual work you need to do for your campaign and it can help you speed up tedious tasks. While you can’t automate every SEO process, you can automate some tasks to help improve efficiency. There are 5 parts to SEO Automation. The first, Strategic SEO Planning, is where you create the blueprint for generating leads from various customer types. It involves compiling your business’s most valuable keywords, narrowing them down based on search intent, and creating the most curiosity-satisfying page for each one. The third, Content Creation, is the engine of SEO automation, wherein you produce the actual pages each customer type wants to see when they type in a particular search query.
Now that you know all the parts of SEO Automation, let’s explore each one individually. Automated SEO is the use of fully or semi-automated SEO software or platforms to implement SEO strategies with little effort on your part. The SEO process is complicated, which means not all of it can be automated, but some parts can be automated with SEO tools that will make your life easier and free up time for other creative and administrative work. The entire SEO process is far too complicated for all of it to be automated, but certain aspects of SEO definitely can be. To help you determine which between manual and automated SEO is better for your website, we’ll have a look at the pros and cons of each approach. So, which SEO tactics should you automate for your business? Here is a list of suggested SEO tactics that can effectively be automated to help your team be more efficient.
You will likely find that a mixture of both automated and manual SEO will work for you and will be dependent on the tasks at hand. You don’t need to spend budget on expensive tools when you can achieve automated SEO analysis with GSC. If you are sold an “ automated solution, don't assume there isn't a lot of additional work to be done in order to maximize your website rankings on Google. However, SEO processes like content creation and organic link building should not be automated because not only would you end up with low-quality content, you could also get penalized for building spammy links. With the thousands of SEO software and SEO platforms in the digital marketing world, it has become quite difficult to decide whether to hire a SEO agency or use the available SEO platforms. Most of these SEO platforms and software can do anything related to SEO like keyword research, social bookmarking, directory submission, blog commenting, forum posting, and more.
