MarketMuse is a content planning and optimizing tool that can help create search-optimized content. Among their suite of features is the Topic Navigator. This will pull in related keywords for your topic, along with their associated metrics. You can filter between these based on their CPC and search volume.
This includes details about whether they use images, the number of internal and external links, the search intent behind the keyword, MarketMuse’s content score, and more. MarketMuse provides a list of keywords you can include in your content and recommendations on their frequency of usage. The audit tool helps identify content decay and lost rankings. You can research alternatives for MarketMuse here.
Top 12 MarketMuse Alternatives for SEO Content Optimization Discover the best MarketMuse alternative for content optimization. Streamline your workflow and improve rankings with the right tool. You can use keyword research tools like Google Keyword Planner to help identify the best keywords to target for your blog as well as blog idea generators to brainstorm engaging topics for posts. These are the tools my team and I use to drive over 867K+ sessions every month.
For example, “Jamaica vacation packages drives 2,36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target. Clearscope is an AI-powered tool that helps you optimize your content for better rankings. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool.
Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. My favorite thing in Clearscope’s keyword research tool is the “Trending tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago. I also love Clearscope’s content optimization feature.
The best part is the list of popular questions that people search for. One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. Frase is a budget-friendly alternative to Clearscope. It helps you organize your articles to fit what people are searching for.
It also gives AI-based tips for better optimization. Screaming Frog is a technical SEO audit tool that is used by some of the most professional SEOs out there. Some of them help you with keyword research, some of them help you analyze competitors' traffic and backlinks, some of them help you create content that is optimized for search engines, some of them help you create automated SEO workflows, and some of them help you improve the technical health of your website. SE Ranking is another great SEO tool that can do everything from keyword research to SEO monitoring to competitive research and backlink analysis.
This is actually the tool that I've used to find hidden gem keywords that have turned into some of my highest traffic blog posts to date. But it really grew on me, and the way that I like to actually use it a lot as it pertains to SEO (because this is an SEO tools post) is to actually use the traffic acquisition feature and split up my referral traffic so I can see how much traffic I'm getting from LLMs. While it may not look like an SEO tool, how I use this for SEO is I use it to analyze specific websites and see how much of their total traffic share comes from search. It's great for any managing editor, content editor, content marketer, or SEO person that is focused on creating high-quality blog posts that cover a topic in depth.
Now that you know some SEO best practices for blogs, let’s look at some SEO examples of how other companies follow these tips for their websites.
