Blogging adds more words to your website · 2.Blogging adds more pages to your website · 3.Blog pages can directly answer Google search. For example, here at Studio Cotton I have basically zero chance of our website appearing in Google search results for “Website tips – it’s too generic, and about 7,456,472,987 other web pages exist around this topic. That means that an active blog can aggregate a huge amount of site-wide dwell time, and that those 53 people who read your latest rundown of your city’s fanciest coffee shops are helping your home page to rank higher – even if they never even saw it. If one of those sections needs break into subsections, then you’d use Heading 3s.
They form a bit of a content hierarchy, with the Heading 1 at the top of your content hierarchy, and your paragraph text making up the very important foundations. In my experience, brands do tend to be a little better at implementing this heading hierarchy in their blog posts, using heading 2s appropriately at the beginning of each blog section – just like I’ve done in this one today. You should have a blog in order to provide a logical home for your long tail content, which is key to attracting relevant traffic, particularly if you are a smaller player in a competitive market full of established competitors. SEO, also known as search engine optimization, is the process of improving the content and structure of a website to help search engines crawl and index it.
Well-optimized websites will attract organic traffic, which often leads to an increase in conversion rates. SEO also has a focus on maintaining the quality and readability of content – so you know your audience will also be happy with the improvements made. Say you are one of those 40% of respondents in my poll that claims not to read blogs – (those potential clients who are adamant that blogging is a waste of resources because “nobody reads blogs are likely to be in this cohort). Technical SEO refers to optimizing the infrastructure of your blog to make it easier for search engines to crawl and index your site.
Blogs are far more than just articles they are a strategic investment in your website’s SEO performance. These are phrases that users often type into search bars, such as “how to improve SEO rankings with blogs. But how the fluff can you maximise your localness without writing BRISTOL BRISTOL BRISTOL BRISTOL all over your website? Well, you can blog blog about Bristol. Optimized blogs ensure a seamless reading experience, which search engines reward with better rankings which is why blogs are important for SEO.
You can work specific keywords into your blog content, including long-tail keywords, to ensure that your blog and website in general are found by potential customers. If you need to make your blogs longer and wordier, check out 7 easy tips and tricks for writing longer blogs. Blogging in SEO refers to creating, publishing, and optimizing blog content to improve your website’s visibility on search engines. So, whether you're a small or large business owner, blogging is a powerful and affordable SEO tool that can unlock new opportunities and achieve lasting online success.
Unlike traditional blogging, which may focus on personal stories or experiences, SEO blogging is highly strategic. SEO blogging involves linking to other pages on your website (internal links) and credible external sources. Another reason why blogs are important for SEO is because they allow you to naturally incorporate a variety of keywords, especially long-tail keywords. Regular blogging also signals to search engines that your site is active, which can improve your overall SEO performance.
